The World’s largest music festival – Summerfest – debuts VUE on its Briggs & Stratton Big Backyard stage
Summerfest is an annual music festival held at the 75-acre Henry Maier Festival Park along the lakefront in Milwaukee, Wisconsin. The inaugural Summerfest was held in July 1968 after the City’s mayor was inspired by Oktoberfest while visiting Munich, Germany. The 11 day festival features 11 stages with performances from over 700 bands. Summerfest runs from June 29th through July 10th, with a dark day on July 4th. Summerfest attracts between 800,000 and 1,000,000 people each year, promoting itself as “The World’s Largest Music Festival”, a title certified by the Guinness World Records.
As the second North-American stop for VUE’s newly released al-12 Line Array system Summer Festival Tour Extravaganza, unsuspecting punters will be treated to a whole arsenal of VUE loudspeaker products on the Briggs & Stratton Big Backyard Stage. Not only will the stage feature a VUE main PA system, but will also deploy VUE stage monitors, subwoofers and fill speakers. Wisconsin based touring and integration provider Clearwing is supplying the VUE arsenal with Bryan Baumgartner handling the logistics. Robby Hegge will be Clearwing System Tech for both the Briggs and Harley stages, with Jason Pruzing handling FOH Engineer duties and Megan Menninger taking the lead as Monitor Engineer on the Briggs & Stratton stage. Jefferson Taylor and Thomas Martinez will be present as VUE Systems Techs throughout the festival dates.
VUE Rep Donn Nelson of Pro Media Marketing will accompany and supply transportation between stages for guests wanting to hear the new VUE system, and a variety of other new products in their line card being deployed at this year’s Summerfest.
Please contact Jeff Taylor or Donn Nelson for an appointment to hear the new al-12 system during SummerFest.
EMAIL JEFF TAYLOR or EMAIL DONN NELSON
The renovated Briggs & Stratton Big Backyard outdoor venue opened in 2011 to serve as the backdrop for live concerts with a 6,000 – 8,000 person capacity. The area includes food and beverage buildings, large video screens, restrooms and an elevated VIP Deck. The 2016 edition will feature the brand new al-12 Scalable ‘Acoustic Linearity’ principled Line Array System with CST™ technology, with its smaller counterpart – the al-8 as down fills, and brand new dual 21” hs-221 self-powered ACM™ Subwoofers for unmatched bottom-end extension.
The 2016 Briggs & Stratton Big Backyard Stage will include Gavin Degraw, Stephen “Ragga” Marley, Ben Folds, Matisyahu, Joan Jett & The Blackhearts, Kool and the Gang, OAR and many others. Summerfest officials have announced Selena Gomez will open up on the festival’s main stage on June 29. Pitbull, Blake Shelton, Def Leppard, REO Speedwagon, Luke Bryan, Weezer, Panic at the Disco, Paul McCartney, Tim McGraw, Sting, Peter Gabriel, Chris Stapleton and Blink-182 will headline on the following 10 days of the festival.
The event also provides the opportunity to sample a wide variety of food from many Milwaukee-area restaurants, as well as other attractions such as comedy acts, shopping vendors, fireworks (including “The Big Bang” on opening night), family activities, and more.
Also, VUE recently wrapped up two festivals, Bottlerock in Napa, CA, La Fete De La Musique in Beijing. The first European stop will be the Arezzo Wave Love Festival’s 30th edition in San Giustivo Valdarno in Arezzo, Italy from July 1-3, 2016, with Indigeno Fest taking place July 9-10 in Tindari, Sicily, Italy with al-12s on the main Greek Theatre Stage.